What makes a great logo? Well, firstly it doesn’t cost $10. That’s for sure. If you think that somebody can create a brand for with that kind of investment, you’re seriously underestimating the importance of a good brand, and undervaluing your company.
So why does a good brand cost so much more? There’s a huge difference between somebody who knows how to use Adobe Illustrator, and somebody who understands how to reach your target market with the right message. And that message comes across in many obvious and subtle ways. Colours, positioning, graphical elements, and memorability are just a few things that need to be thought about and planned.
A great brand is unique, memorable, simple, and portrays a strong message to any viewer.
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