Building Great Websites that Influence People [infographic]
March 19, 2017
Every day we see thousands of websites that are designed exactly the same way. With the same layout, and the same old approach....
The Importance of Colour Used in Your Brand
March 6, 2017
“Colours are the mother tongue of the subconscious.” – Carl Jung
Why You Need to Embrace Video Marketing in 2017
January 25, 2017
2017 has been dubbed ‘the year of video marketing’. More and more businesses have been turning to video marketing to reach new audiences with favourable results....
12 Simple Steps to a Killer Social Media Strategy
December 25, 2016
Social media marketing is one of most recent, and at the same time, least understood methods out there. It’s the top marketing avenue that small businesses cite as the one that they need help with, and also the one that tops the list of “most important marketing methods”.
5 Ways to Update Your Marketing Strategy in 2017
December 14, 2016
Every year you hear about a hundred ways to improve your marketing strategy and increase leads, sales, likes or even gain more conversions. While the same strategy could see your brand succeed year in and year out a couple of years back, that’s simply not going to cut it in 2017.
5 Reasons Why You Need to Use PPC in 2017
November 25, 2016
Pay-per-click (PPC) advertising first emerged in the mid-1990s and has rapidly evolved into the essential digital advertising channel it is today. PPC advertising is commonly used to direct traffic to a website, by paying for each click the site receives....
Why You Need the 5 P’s of Marketing
November 2, 2016
You have a brilliant idea for a business and have considered the ins and outs of your product/service. You are excited and motivated to make it a success....
Does Colour Matter in Branding?
October 29, 2016
There’s a lot of articles written, discussions had and infographics made about the powerful influence of colour in defining a brand. But does it actually matter?
Creating the Perfect Logo [infographic]
October 15, 2016
What makes a great logo? Well, firstly it doesn’t cost $10. That’s for sure....
5 Ways To Revive Your Social Media
September 28, 2016
So you have a Facebook page and a Twitter account, you’re on LinkedIn… but you have no idea what you are doing and all your social media efforts have failed. Don’t worry, you’re not alone....
5 Aspects of a Great UX Design
August 30, 2016
You’ve heard the term ‘user experience’, and everyone is talking about UX designs- but you have no idea why you need one. Let’s say you walk into your favourite store, it’s beautifully decorated and smells good too....
6 Video Marketing Trends That Could be Game Changers [infographic]
August 28, 2016
As it becomes more and more apparent that 2016 is the year of the video – with Facebook making a huge push towards video content, Snapchat growing at an astronomical rate, and Instagram introducing video-sharing features – the future of video is an interesting one. How does it affect your marketing and where should you be using video?
DFM’s Top 5 Graphic Design Trends of 2016 [INFOGRAPHIC]
July 25, 2016
Trends will always come and go. Some will stick around longer while others may just be a flash in the pan....
5 Graphic Design Trends Taking Over in 2016
Trends in design come and go. Some flash by quickly while other stick around for a few years....
The Influence of Language in Marketing
July 7, 2016
Language is a powerful weapon, especially in the marketing industry. It has the power to convince consumers and drive sales or it can upset and turn away your customers.